Strategic Marketing that Builds Valuable Relationships
You're in business. You've got a "list" of names. Now what?
That list - whether of customer e-mails, Facebook friends, volunteers or members - is one of your greatest assets. If, that is, you know how to use it.
Approach members of your list the wrong way and you risk turning off your greatest support base. Approach them smartly and respectfully and you may just build relationships that not only fulfill their needs, but drive support, goodwill and success to your business.
Robbins Armstrong Communications can help you transform your list of friends into valuable advocates.
Home-grown mailing lists are the low-hanging fruit of any marketing effort. And yet, many businesses and organiztations take the people they've already got on their list for granted. They focus on getting more people on the list, rather than building relationships with people they already have.
Yes, building a list is important. But what is most important is making sure the people who have already identified themselves as people who care about your business remain interested and supportive. You do that by providing them with real value. Not in the form of discounts and free product. But through genuine, meaningful interactions.
Meaningful relationships build mutual trust and understanding, which creates loyalty. And loyal fans become brand evangelists. They love to share your story with their own networks because they not only know and like what you do, they believe in your work and feel invested in your success.
Your Most Effective Long-Term Marketing Strategy
Why is this valuable to you? Research shows the most effective form of marketing is one-on-one communication... especially between people who know and trust each other. When you build relationships with people who value your business, they become your self-appointed marketing team. And through authentic, enthusiastic, personal communications with their own network, they promote your organization in a much more organic, genuine and effective way than any other marketing effort possibly could.
To transform names into advocates, you must build relationships that inspire, engage and inform.
Robbins Armstrong Communications speicializes in helping your build these relationships.
List Analysis
We work with you to analyze your existing list. Who is on it? Why did they join? What do they want out of the relationship? How can you add value to their experience? What could they do for you?
List Relations Plan Development
We then develop a highly customized, short and long-term list relations plan to help you build relationships with your list members and add true value to their experience.
Programs are developed to leverage your organization's unique strengths and to meet the unique needs of your fans. So, every program is different. Yours may include:
Program Mangement, Tactical Execution and Outreach Coaching
Finally, we help you execute your list relations program. We can't do it all for you. This is about building relationships between YOU and YOUR list members. But we can make the process easy and fun. We do the time-consuming legwork - from research and planning, to writing and program logisitcs - to make the experience streamlined and rewarding for you and your fans. Then, we coach you through the rest.
Sounds great. But what does that really mean for my business?
We all know the importance of friends in our personal life. The same applies in business.
The result of stronger, more genuine relationships is a more valuable support base. A network of people committed to and engaged with your business. A core of insiders who understand who you are and why you add value. A team of fans who advocate for your success and offer support when you need it. A chorus of brand evangelists singing your story to the people who trust 
them most.
This ad-free, slick-sales-free buzz can transform your organization in ways you hope for, and ways you may never have imagined, such as:
Contact us today to discuss how RAComm can transform your fan base into the supportive team of brand evangelists you need to reach your goals.