Writing that Works for You

copywriting * PR * planning * editing * grantwriting
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Jennifer Armstrong, Principal
 
I offer more than a decade of experience working with a variety of organizations to plan and craft messages that meet their unique goals. Working in both agency and in-house settings, I have written successful solicitation letters, marketing pieces, web copy, newsletters, press materials, event collateral, planning documents and more. Today, I am principal and owner of Robbins Armstrong Communications and specialize in working with clients to plan and produce effective written materials – “writing that works for you.” Past roles include:

Director of Development, Ronald McDonald House Charities of Chicagoland and Northwest Indiana - managed major fund raising events and spearheaded several online and print initiatives to build support for the organization, including planning and writing of event collateral, solicitation letters, in-store promotional pieces, web copy, PSAs and annual plans

Account Supervisor, Edelman public relations – planned outreach campaigns, prepared press materials and product fact sheets, pitched media and coordinated special events and contests for several clients in the home and food industries
 
Vice President of Programs and Marketing, Camp Heartland national children’s charity – worked with agencies to launch branding effort, planned and wrote marketing materials, web copy, operations manuals and strategic plan; managed all program services
 
Account Coordinator, Goddard Claussen public affairs agency – wrote newsletters, press materials, letters and ad copy for transportation and chemical industry clients
 
I am a member of the Chicago Creative Coalition and serve on the One Heartland Council. I am a former member of One Heartland's board of directors.