Strategic Marketing that Transforms Names into Advocates
If you've got a list of people who opted to give you their name, you have a tremendous opportunity to build support for your business or organization. However, you've got to handle your relationship with the members of your list correctly or you may lose that opportunity forever.
At RAComm, we call it List Relations. And today, in the message-rich, high-speed world of social media and online communications, strategic list relations is essential.
But you don't have to do it alone. Robbins Armstrong Communications specializes in list relations. We help you make friends with the people on your list and transform them into your strongest marketing tool: authentic advocates.
Like personal relationships, list relations goes both ways. You want support for your business. The members of your list want something too. We help you determine what that is, and then provide your list members with real value.
We're not talking about discounts or free product. That just devalues your products and services. What we're talking about is real value. We help you inspire, engage and inform your list members so that they truly know and value your business and feel invested in your success.
How do we do this?
Analysis
List relations always starts with research to determine who is on your list and what they need from the relationship. You receive an analysis report identifying key segments of your list, research results and recommendations.
Planning
Next, we develop a short- and long-term, comprehensive communication plan. Designed to meet your unique business and needs, your plan will include a strategic mix of:
Social media
Written communication
Verbal communication
Special events
Custom programming
Program Management
Finally, we don't just tell you what to do. We help you do it. We can't do it for you, of course... we're building relationships between YOU and YOUR list members. However, we will do the bulk of the legwork, from research and planning, to writing and event logistics. We'll coach you through the rest.