Planning
Once we have analyzed your list to understand who has given you their name and why, we develop a customized, comprehensive "list relations" plan to help you transform those names into brand advocates.
Now, let's be clear. You have a goal of compelling these people to help support your business. We create a plan to help you be strategic about how you proceed. But in the end, what we are helping you to do is building meaningful relationships. We are helping you make friends. To give, and hopefully, to get. But, while there is strategy and premeditation, our planning stresses the importance of remaining authentic and genuine in your approach to relationships.
You are people. So are the "names" on your list. This is about people relating, engaging, building relationships and supporting each other because you each find value in your relationship.
With that said, we do create a plan. When you're busy, just like in your personal life, you can sometimes neglect relationship building - taking those who are in your life for granted. Our plan helps you to be intentional. To make time for relationships. To focus on giving rather than only turning to your supporters when you need something.
Plans are developed to take advantage of your business' unique offerings, and to meet your needs and the names of the people on your list. Plans are comprehensive and involve a variety of types of opportunities and modes of communication. Components may include:
Social Media - Facebook, Twitter, web features, blogs, etc.
Written Communication - online and print newsletters, letters, etc.
Verbal Communication - meetings, speaking engagements, tours, etc.
Special Events - receptions, classes, etc.
Customized Programming - contests, volunteer opportunities, etc.